Privacy Policy

This Privacy Policy (“Policy”) describes how Serendi US, Inc. (“SEREND,” “we” or “us”) collects, uses and shares information about you when you access or use our website, (the “Site”) including purchasing products from the Site (such use and other uses, the “Services”).


Personal Information We Collect Automatically

When you access the Site or use the Services, , we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies: 

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit  
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 


Please see our “DO NOT TRACK” section below.


Information You Provide to Us

We collect information that you provide to us directly. We collect information when you use our Services including, among others, when you subscribe to the Site or create an online account or profile; make a purchase from us; access the Site; sign up for mailing lists; engage with us via social media platforms; and when you email, call or otherwise communicate with us.


The types of information we may collect include your name, address, phone number, email address, ZIP codes, social media usernames, payment information, demographic information, information about your interests and lifestyle, and any other information you choose to provide.


Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including, but not limited to, your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

How Do We Use Your Personal Information? 
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including, but not limited to, processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 


  • Communicate with you; 
  • Screen our orders for potential risk or fraud; and 
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 


We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

Sharing Your Personal Information 

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:

We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here:


You can also opt-out of Google Analytics here: 
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Do Not Track 

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

Data Retention 

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

Children’s Online Privacy Protection Act

SERENDI is in compliance with the requirements of the Children’s Online Privacy Protection Act. We will not intentionally collect any information from anyone under 13 years of age. Our Site, products and Services are all directed at people who are at least 13 years old or older.


California Consumer Privacy Act of 2018

The California Consumer Privacy Act of 2018 (“Act”) provides California residents with additional rights. However, please be advised that, as of the Last Updated date, the California Consumer Privacy Act of 2018, which goes into effect on January 1, 2020, does not apply to SERENI.

Changes to the Policy

SERENDI may change this Policy from time to time. If we make changes, we will notify you by revising the “Last Updated” date and, in some cases, we may provide you with more prominent notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review this Policy whenever you access our Services otherwise access the Site to stay informed about our information practices and the choices available to you.

Contact Us 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at or by mail at our address below: 

Serendi US, Inc.
9171 Wilshire Blvd #500

Beverly Hills, CA, USA 90210